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2018–2022

Syndeo Institute

Corporate yet stylish visual identity for The Cable Center’s new institute.

Visual Identity Video Systems Website Design Joomla + SP Page Builder
THE CHALLENGE

Modernize without losing soul.

The Syndeo Institute at The Cable Center (formerly The Cable Center) needed a refreshed visual identity that felt current and professional while still honoring its deep roots in the cable industry.

The solution was intentionally corporate yet stylish — elevated, confident, and warm.

THE WORK

Video-first identity system

Every major header used motion. The hero featured a video background of the CEO at the podium with animated text overlays. Subpages used short, purposeful video clips instead of static photography.

FINAL WEBSITE
Syndeo Institute website screenshot
TESTIMONIAL — FORMER CEO

Former CEO Jana Henthorn speaking about the collaboration and results.

SITE IN MOTION

Second video coming soon

Hero video background + animated text overlay (to be added).

APPROACH

Motion as identity.

Rather than treating video as decoration, we made it foundational to the brand experience. The hero video set a confident, human tone. Subpage video headers created consistency while keeping each section feeling alive and current.

All video was shot and edited specifically for the site, then seamlessly integrated into the Joomla + SP Page Builder environment.

WHAT I DELIVERED
Complete visual identity system
Custom logo design
Hero video production + animation
Subpage video header system
Joomla + SP Page Builder implementation
SEO foundation (Yoast + SEMrush auditing)